Hold the Phone! H&M has partnered with fashion blogger Elin Kling!

H&M announced this morning that they will release a collection in collaboration with the fashion blogger Elin Kling (Style by Kling)! This is massive news! 

However, the collection will only be sold in Sweden and not released on an international level.  Come February 3rd, stores in Gothenberg, Malmo, Stockholm and Uppsala will be filled with the collection from Elin Kling.  It’s also a relatively small collection with only nine garments and two accessories but it’s a step in the right direction.

A big step forward for bloggers! Congrats, Elin Kling! Now we’re all wondering who will be the first fashion blogger to release an international collection!


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