Glee nail polish to be sold at Sephora

Glee has become a global phenomenon. There’s no better way to verify this statement than by releasing a boxed set of nail polishes branded with the show logo. They all have Glee-ky names and apparently the colours have something to do with the show. Do I think die hard fans of the show will buy the nail polishes? It’s a crazy world and it’s hard to predict what consumers will do. There must have been som market research which would lead O.P.I. to believe they would make a killing with this product. I say good luck to them. But this won’t be in my shopping cart at Sephora.

Photo via WWD


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