Dave Matthews is the face of John Varvatos

Well this is certainly unexpected. WWD released the following image this morning of John Varvatos‘ new ad campaign featuring Dave Matthews, shot by Danny Clinch! If you are familiar with John Varvatos you will know that his love for rock’n’roll runs parallel with his love for design. So I suppose this isn’t 100% unexpected. In fact, it’s a fresh twist. When was the last time we saw a rock’n’roll star in a high end fashion campaign? Well, not counting Bono in Louis Vuitton.

Look out for a few other shots featuring Dave in the usual glossies: Vogue, GQ, Vanity Fair, etc.

Here’s the campaign video…


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