Cult Beauty Launches Pop-Up Shop at Selfridges

posted on: Friday, 28 January 2011

Ok, it's time I let you in on my secret. I keep getting asked about my hair and skin care regime and I sort of blush usually and say, "well, you know, I just take good care of myself."  But the truth is, I have friends in high places.  And last night I helped those high friends celebrate a pretty momentous occasion...

Last night I had the great honour in attending the launch of Cult Beauty's Pop-up Shop in Selfridges. This is a company that is near and dear to my heart as I truly believe in the concept behind the brand. Cult Beauty is more than just your average beauty online retailer. I heard a few people last night mention that they were similar to Sephora and on more than one occasion I stepped in to explain why that isn't the case at all. Here's what sets apart Cult Beauty from every other online retailer: They actually care about YOU as a consumer and the product that you invest in for yourself (rather than caring about their bottom line).  They don't put just anything on their site.  Each and every product is personally selected and vetted by a panel of experts.  When your experts include world renowned hair, makeup and beauty professionals, it's definitely a safe bet that whatever you buy on the site will be absolutely top notch. 
I joked last night with the BF that we were surrounded by a group of beauty experts that, between them, had touched the faces, hair and bodies of all of the world's most famous individuals. And the crazy thing is that it isn't an exaggeration at all. And they were all there to support Cult Beauty on their big night, and to hand out expert advice to all those in attendance.  

I could go on and on about the website, which you should already have in  your "favourites", but this weekend I think you should go in and meet the girls and the experts first hand.  They will all be at the Cult Beauty Pop-Up Shop in Selfridges from now until Monday 31st January. They're around to help you with any questions you may have and to show you some exciting products you might not have already heard of...and really should know about.  Here's a few pics from last night. Seriously, go and visit! You will regret  not taking advantage of this...