McQ from Alexander McQueen debuts with a very strange video starring model Charlotte Benson


CHARLOTTE BENSON from McQ on Vimeo.

Strange beyond words but it works as a campaign because everyone will be talking about how entirely strange the whole thing is. It almost leans toward being creepy.  So much so, in fact, that I couldn’t even concentrate on the clothes that were supposed to be advertised! You can check out the new McQ website here.


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