Only one of the richest men in the world would think to turn a mugging into an opportunity to bring in some extra cash. That’s probably why he’s one of the richest men in the world, right? Bernie Ecclestone was mugged last month while outside his offices in London. Fortunately, Ecclestone made it out alive. Unfortunately, the thieves made off with his £200,000 personalised Hublot watch. Before the swelling on his face even had a chance to go down, Ecclestone contacted his favoured watchmakers, Hublot, and suggested that using his face in an advert would be a great idea for a campaign. He even suggested the tag line “see what people will do for a Hublot.”
It certainly is an interesting idea and something new for the world of luxury.