It was a great pleasure to attend the Stella McCartney Kids press preview today at the shop in London. As you may recall, Stella McCartney did a collection with Gap Kids last year and it caused quite the stir around the world. Mothers everywhere were running into the store on the morning of the launch to secure items for their kid’s wardrobes! However, it wasn’t only mothers that were showing up in store. Tiny fashionistas were trying their best to fit into the largest size of the collection. Who can forget the day that Carla Bruni walked on stage wearing the Stella McCartney for Gap Kids military jacket?
Well, some good news ladies…you no longer have to battle it out in store for limited edition Stella McCartney pieces. The new kids’ line is now a permanent arm of the Stella McCartney line. It is an impressive line that is definitely has a mini-Stella feel. It has all the trappings of a quintessential English brand but with a nice edge that makes the clothing worth their price in pounds. This is exactly what I have always said about Stella. She’s an English rose at heart and her clothing has always reflected that in one detail or another. The apple doesn’t fall far from the tree with this line.
It’s available to purchase from today online. Here’s a look at some of my favourites from the collection and a few shots of the fabulous way in which the clothing will be displayed in stores.