This morning Lanvin for H+M hit Europe. I was up early to follow the action on twitter to capture what was going on from the perspective of a thousand different people online. The twitterers on Regent Street were by and large the most entertaining of the bunch. Many (like Myfashdiary) gathered on the streets from the wee hours of the morning in the hope of becoming one of the lucky few first in the doors to purchase the collection. This is fashion hysteria at its finest! I’ll start with what I believe most of you saw this morning on the H+M website, where the line was made available to purchase at 8am. At 8:05 this is what was seen on the website…
Well, you may in fact be a hit on the high street but I don’t think you were popular this morning after folks saw that message staring back at them!
Those who eventually did get online were posting sold out images to warn off others…
After determining there wasn’t a chance in hell I would be buying any Lanvin pieces online I moved on to Twitter to see what was happening with all of those individuals who had decided to brave the freezing cold temperatures this morning in London.
Vogue.com UK was on the scene tweeting all the highlights of the morning from Regent Street:
The lanvin for H+M queue on Regents Street at 8am. Here it is… http://plixi.com/p/58625275
H+M team talk, five mins before they let the crowds in – some of whom have been camping since 9pm last night http://plixi.com/p/58630224
There were even some people that went as far as this to celebrate the day….
Shoppers in foreign countries bragged about their purchased goods and tried on outfits for us…
Then there was Tala Samman from Myfashdiary, who was one of the first to arrive on the scene for London’s queue… she woke up at 4am to be one of the first in line!
Stay tuned for more action from the front lines….but for now we’ll leave you with the thought of hundreds of women with wristbands waiting to attack racks of clothing! What a world we live in!