There has been great speculation about what would happen to Style.com after Vogue.com was launched. As they both sat under the same Conde Nast corporate umbrella we wondered if there would be a great battle for traffic from devote fashion followers. However, in the first few months it seems as if Style.com has been unaffected by the new initiative from the glossy behemoth! Yet the powers that be have decided that Style.com is best placed with another fashion God – WWD. This weekend it was announced that Style.com will become part of the Fairchild Group, effective immediately. This means they will be part of the Women’s Wear Daily family which will create a fashion force like we have never seen before! No plans have been announced for the duo. We only know now that they will be moving into the same building shortly and working together to achieve fashion domination (ok, that last part was thrown in by me).
Fairchild chief executive officer Gina Sanders had this to say about the addition of Style.com to the group:
“The alliance creates a 21st century fashion media company and I think that’s the idea. It’s a place where consumers and business executives go for the first look and last word on fashion.”