Ralph Lauren walks and works for a cure

Photo By Kyle Ericksen

Late last week I wrote about the project I had participated in with Ralph Lauren in modelling for the Pink Pony Campaign. Well, the news just keeps coming in about Ralph Lauren and his neverending commitment to finding a cure. This morning WWD reported that Ralph Lauren, with hundreds of his staff around him, walked nearly two miles in Central Park, New York yesterday.  They walked in head to toe black outfits with the big bright pink pony as the only colour on show! And there will be other walks in other cities around the world so stay tuned for more reports.

I strongly believe Ralph Lauren, in his lifetime, isn’t going to stop until a cure for Breast Cancer is discovered. Where many companies this month are taking on new initiatives to battle the deadly disease, they only last for a month and then everyone goes back to their usual sales schedule.  Ralph Lauren, the man not just the brand, battles all year long.  It’s just in October, when everyone has the topic on their mind, that Ralph Lauren gets the most attention for it. The Pink Pony project is put on a pedastal by all who wish to fight the fight with their brands. I personally can’t think of a more successful retail project that raises money for breast cancer and raises awareness as well. 

Last night, as I walked past the Ralph Lauren London Flagship store, I had to stop and shoot a quick picture of the building for you with my blackberry. I’m sorry it’s not the best quality but hopefully you can see what I was trying to capture. Ralph Lauren have changed all of their building lights from white to pink! How’s that for attention grabbing? And of course you’ll notice the pink pony logos on the doors…

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