Jennifer Lopez’s Gucci Children’s Collection Campaign

Source: Gucci Facebook

These are the first images we have for the new Gucci Children’s Collection.  The new collection will be divided into the age ranges, 0-2 years and 2 to 8 years, when it falls into stores this November.  We’ll also see a fabulous selection of shoes, leather goods, footwear, jewelry, sunglasses, scarves and blankets. Get ready, kids, you’re about to get super styled!

The campaign, pictured above, was shot last summer in Malibu, California by photographers Mert and Marcus.  You’ll be seeing a lot more of these images in November in Magazines, newspapers and online.  However, the official launch of the collection is on November 20th. Keep a watch out for parties held at six of Gucci’s most important flagship stores – Milan, London (hooray!), New York, Los Angeles, Hong Kong and Tokyo!

Alongside this campaign, Gucci have also announced a $1 million donation to UNICEF’s ‘Schools for Africa’ initiative.  Since 2005 Gucci has already donated over $9 million to support UNICEF and its care and prevention programs for orphans and vulnerable children in sub-Saharan Africa. Gucci Creative Director Frida Giannini had this to say about the donation and the collection campaign:

I visited Malawi at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don’t get the chance to go to school. I saw that UNICEF’s Schools for Africa program is successfully providing this opportunity that so many of us take for granted. Every child has the right to an education, and an education is forever. I am honoured that Jennifer Lopez has agreed to work with me on the campaign for the new Gucci children’s collection. I have always been a fan of Jennifer’s both as a musical artist and an actress, but now most of all as a devoted mother.”

Jennifer Lopez had this to say about her involvement with the campaign:

I was particularly inspired when I first met Frida in 2008 at the fundraisingevent she hosted in New York to benefit UNICEF. When Frida told me about her trip toMalawi and her excitement about launching her new children’s collection, I was inspiredby her idea to build upon Gucci’s long term support for UNICEF with a donation in honorof the launch of the collection.” Lopez added, “As a mother, I am proud to be a part of this campaign to benefit UNICEF’s Schools for Africa program.”


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