Jack Wills opening in Boston

Racked.com have just put the above picture onto their website (if you don’t already read racked.com smack yourself and get with the program!).  Jack Wills, the British version of Abercrombie and Fitch, is coming to Beantown. Will it compete?  Will Americans come round to this British outfitter and turn their backs on their own American preppy brands already well established in the community?  We’ll have to wait and see! So far they at least seem to have an interesting location on Newbury Street.

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