The film was directed by Ruth Hogben. Kristen McMenamy is the familiar face you see on screen!
Gareth Pugh had this to say about the new direction for this season’s presentation:
“I really want to present my clothes to a wider audience and in a more freeing and interesting context than a standard fashion show: film enables me to regain total artistic and creative freedom. I feel very strongly that Fashion Film should not be seen as a secondary medium to live catwalk events, but as a modern alternative.”
“There is still a long way for fashion film to go; to be accepted as a medium in it’s own right, and to be given its place within the fashion industry. I think a lot of designers are just beginning to discover and appreciate its real and unique values”.