Ralph Lauren 100 Bloggers United Against Cancer Campaign

I am very excited about announcing the involvement of Fashion Foie Gras in the Ralph Lauren 100 Bloggers Unite Against Cancer Campaign! Ralph Lauren and Polo Ralph Lauren have been leaders in the fight against breast cancer now for over 20 years. Their “Pink Pony” line is not just a fashion statement, it’s a stand against a disease that has taken so many amazing women away from us too soon in life. 

Ralph Lauren’s stand against cancer began as a tribute to his good friend Nina Hyde, former fashion editor of the Washington Post who died after battling the disease for five years. In 1989 The Nina Hyde Center for Breast Cancer Research was founded with support from Ralph Lauren and since then Ralph Lauren’s fight against breast cancer has only intensified!

Ten years ago Ralph Lauren decided to make an even bigger committment to the cause.  He would transform his classic Polo Shirt by making his iconic polo player pink!  Women were then able to show their support for the cause in a fashionable way while also knowing that every item they bought contributed to finding a solution! This is not just a line that is brought out every October for Breast Cancer Awareness Month. This is a year round intiative and one that has raised an enormous amount of money for the cause. And it’s not just a cause for Breast Cancer anymore. The money raised goes to fight the “big C” itself!

I’ve had my Ralph Lauren Pink Polo shirts since day one and I’ve worn them with pride. So it was a great honour to be asked to particpate in such a powerful campaign.  It’s an even greater honour to be able to announce that Ralph Lauren is undertaking another huge step in contributing! 

First up, You can join Polo Ralph Lauren’s worldwide initiative in the fight against cancer during the month of October and celebrate 10 years of the Pink Pony campaign by texting PINKPONY to 501501 to automatically donate $10. Do this for your mother, your sister, your daughter or the daughters you may one day have. It’s $10 you are going to spend on a margarita in a bar tonight that you could instead spend on helping future generations of women…and I hate to say it but maybe even yourself.

Now here’s the really exciting news for the charitable consumers amongst us…

To kickoff the campaign Ralph Lauren will be holding its first annual global Pink Pony Online Auction in partnership with Charity Buzz.  Over 100 items, ranging from celebrity experiences to limited-edition Ralph Lauren products will be up for grabs. And what I love the most…100% of the proceeds will go straight to the Pink Pony Fund of the Polo Ralph Lauren Foundation!  Mark your calendars, set your alarms, put a post-it note on your mirror…anything to remind yourself that the auction starts tomorrow, Friday, 1st October and runs through until the 21st of October.

There are a few items you’re going to have to work hard to outbid me on. These include:

-An alligator Ricky 33 handbag

-An alligator Cooper Check Book Wallet

-An alligator cuff with Cooper Lock

-An iconic Ralph Lauren Stirrup Timepiece

-A Front Row Seat at the Ralph Lauren 2011 Fashion Show and a chance to meet the designer backstage

-A Personal Tour of Ralph Lauren’s World Famous Car Collection

-A chance to play polo with Polo Model Nacho Figueras 

Is that a sweet line up or what?

Additionally, on October 3rd and 4th, 100% of all net proceeds received from Pink Pony product sold at Ralph Lauren stores and on RalphLauren.com will benefit the Pink Pony Fund.

Thank you, Ralph Lauren, for loving women as much as you do. Not only do you provide us with clothes that fit and flatter every inch of our bodies but you also stand beside us in the fights that matter most.


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