I don’t think this is a magazine that is made for your kids to read. This will be a magazine that you read to get ideas as to where to shop for your kids. I have to admit when I first read that they were launching a kids’ magazine I thought “why on earth would kids be buying magazines about where to shop.” Although, we do live in a world today where it is no longer shocking to see a 13 year old carrying a Chanel handbag that’s worth more than some people make in a month or two.
But, we know parents love to shop for their kids. So the idea of a magazine about all the things you can buy for your little loved ones is genius. Expect to see the first issue of Lucky Kids on shelves in April.