Biba is back!!!

This evening I attended the re-launch of Biba, which will be sold exclusively at House of Fraser. For those of you unfamiliar with the Biba brand, move your mouse straight over to the google search bar and take a journey. Type in “Biba” and click onto the image result section. Your screen will be flooded with legendary 1970s looks that the world of design has been attempting to replicate for years. Here’s what I got in the UK, which should give you a good idea of what I’m referring to:

Biba is an iconic brand. It is a brand name known by all the great fashion worshipers and there is sure to be a piece of Biba in all the great closets of the world from Anna Dello Russo to Zandra Rhodes.

Back in the day I would leap in the air and clap my jimmy choo heels when I would unearth a piece of Biba at the old Steinberg and Tolkien shop on the kings road! The pieces are treasures. They are diamonds waiting to be discovered and we all know “diamonds are forever”!

So this is where it gets exciting. I don’t have to rifle through smelly clothes in old shops to find my Biba anymore (even though it did always bring me so much joy)! House of Fraser is carrying the brand in store and they’ve reworked the label to fit perfectly in store without losing any of that 1970s charm we all associate with the brand. Don’t believe me? Just take a look at the images from the look book…

Classic Biba, right? However, launches are all about getting up close and personal with the items themselves. So here’s a look at my experience this evening…I think you’ll like what you see…

Thank you House of Fraser for inviting me to preview the collection!

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