Sam’s Club goes Sephora with Sophyto

That’s right folks, the mega store which makes us all picture giant rolls of paper towels, enormous bottles of rug cleaner and boxes of cereal big enough to last for months, is moving in a new and exciting direction. Sophyto, a dermatologist approved skin care regime is being launched in 150 Sam’s Club stores across America this month! Haven’t heard of Sophyto? Well, you aren’t alone.  Sophyto was relatively low profile before this. They’ve only been in existence for two years and have been sold in 200 medical spas and dermatologists globally.  It was actually started right here in the UK and bears a seal of approval from the U.K.’s Soil Association. 

Two kits will be offered in store. There will be one programme kit for Daily Renewal and one for Anti-Aging. So essentially they are tapping both younger and older women in the first go. The items contain no fillers, binders, essential oils or dimethicone (which is good news for those keeping tabs).

I am skeptical of such a move. Sam’s Club is not exactly a place where beauty buyers roam. But, change is good and if the product works it will sell well. Congrats, Sophyto, on landing this incredible opportunity!

Source: WWD


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