Claridges is obviously angling to appeal to fashion divas these days. First suites designed by Diane von Furstenberg and now the announcement that Paul Smith will open his first womenswear store in the hotel! What’s next? A cigar bar by Lagerfeld? A tea room by Burberry?
Smith’s store will mirror the traditional 1930s decor that Claridges is famous for but will brighter the place up with the bright colours that the Paul Smith brand is known for. Pieces from the catwalk, accessories such as bags and sunglasses as well as exclusive accessories will all be available in the store. Expect to see it up and running from mid-September!