Mark “LIV’ in your calendars…a MUST purchase on September 1st!

One look at these pictures and you are going to think a home loan will be required to add this collection to your closet. 

Au contraire, mon ami! LIV, the new luxury eco/organic lifestyle brand, available online from September 1st, is going to completely change the way in which you purchase knitwear. Not only is this the first 100% fairly traded and organic cotton knitwear collection in the UK, it is also the first cotton I’ve ever felt that could easily be mistaken for cashmere. It’s a cotton cashmere-ical! 

The first thing I thought when I came into contact with the collection was..TRAVEL! These pieces are perfect for that elegant yet comfortable look on a first class flight. It’s so Grace Kelly, no?

Priced at between £35 and £100 it is perfectly priced and designed for the busy fashion.

Dawn Foxall, designer of the fab knitwear had this to say on the collection:

“My goal has always been to create beautiful garments where the fit flatters the wearer. Knitted organic cotton is beautifully soft giving it an almost cashmere quality; both soft and luxurious to the touch with all the benefits of cotton, ensuring the collection is as timeless as it is eco-friendly.”


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