Well this is rather unexpected. Ralph Lauren will be introducing his new kidswear in the form of an online storybook! The book will feature eight characters, all dressed head to toe in Ralph Lauren gear. Titled “The RL Gang”, the story is based on children going back for their first day at school after a long summer. The book even has a famous narrator to take you on your journey: Harry Connick Jr.!
I’ll be purchasing the $18.95 hard copy book at Tikatok.com and placing it alongside my massive Ralph Lauren coffee table book.
When purchasing, also keep in mind that 15 % of the proceeds from the sales online will go to the Ellis Marsalis Center for Music in New Orleans.
Ralph Lauren, you guys never cease to amaze me. Brilliant idea from an absolutely brilliant brand!