House of Fraser launch Apothecary, a revolutionary beauty concept

As an American I grew up watching Little House of the Prairie. I remember vividly the general store and pharmacy with their gorgeous heavy wooden walls, elaborate light fixtures and great oddities floating around the shop. I used to think it was a magical place where the Ingalls would go to heal. The jars, glass containers and wooden boxes all seemed as if they held special potions. Now, the American television fantasy has come to life right before my very eyes in London, England. This evening I was given a glimpse at a new beauty emporium opening at House of Fraser  named Apothecary.  If I bought only based on interior decoration I would never shop in another beauty store nationwide. You want supreme decor, you’ll find it here. But here’s the better news. It’s not just magical inside the store…magic is found in the bottles, boxes, jars and tubes sold in the Apothecary. All the images I have chosen to showcase below hopefully reflect not only the feel of the store, but also the superiority of the products involved.

The candle you see above on the left is from Cereria Terenzi out of Cattolica, Italy. First of all, you have to love a logo that involves the face of a famous Leonardo da Vinci painting (Lady with an Ermine to be exact). Secondly, the scent is heavenly. Finally, the candles actually last 40 hours longer than a candle of the same shape due to the manual filling of any cavities that occur during the candle moulding process. Now THAT is attention to detail with your product! I’m a convert! Oh, and you will only find them at House of Fraser in the Apothecary!  Other exclusives for the store include: Nail varnish from the renowned manicurist Deborah Lippmann, skincare products from Electric Body which provides us with a skincare regime that isn’t just all about hype (it actually does work) and the ultra luxurious MOR from Australia which already has an insane celebrity following (see pic of Lip Delight below)!

Other products that will be sold in Apothecary include: Body America, Crabtree & Evelyn, Laura Mercier, Berkley Square, Jane Packer, Gentry Grooming, Jane Packer, Lab Series, 3Lab, Ark, Per-fekt, Perricone MD, Revive, Rodial, Trilogy, He-Shi, Hissyfit, Fake Bake, St Tropez, Vita Liverata, Xen-Tan, Lancaster, Eylure, Rosebud and La-Tweez.

Thank you, House of Fraser and Handpicked, for involving me in such a prestigious event.

Share:

Looking for Something?