Missoni presents Autumn Winter 2010-11 in a film by Kenneth Anger

Waiting for the September issues to run your Autumn/Winter campaigns is so last year! Example one: Missoni. I have just been sent a preview of their Autumn Winter campaign on email and surprise, surprise, it’s not a still image campaign. In fact it couldn’t be any more different from a print campaign.  Instead it’s a film by Kenneth Anger that makes the viewer feel as if they are seeing the Autumn Winter Collection for the first time through a kaleidoscope! And…it features several members of the Missoni family! Let’s see if you can spot them all…

Thank you, Missoni, for pushing the limits of creativity this year.  However, we still can’t wait to see the print campaign (yes, it is hard to teach an old dog new tricks).


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