Liz Claiborne launches J.C. Penney line…a first look at the fashion

This is clever marketing. Announce on day one that you are closing all of your outlet stores and focusing on your collaborations with massively scaled retailers.  Then, on day two, release images of the looks for the massive retailers…AKA J.C. Penney.  The looks are pretty much what you would expect from Liz Claiborne. They are sort of a casual chic.  There are some nice pieces in the collection but unfortunately the styling lacks a bit of umpf! Here’s your first look at the collection…

Images courtesy of WWD

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