Happy Birthday Net-a-Porter! Thank you for ten years of unforgettable shopping!

It’s hard to believe it was ten years ago that Natalie Massenet started NET-A-PORTER, a website that would revolutionize the way in which the entire world shops for designer clothes, shoes, handbags and accessories.  I’m proud to say I have not bought an item of designer clothing anywhere else since NET-A-PORTERcame into my life. Why on else would I?  It’s the one stop shop that has yet to be matched in the online designer marketplace. 

After celebrating great success over the past decade it is only natural to expect a party to end all parties to mark the occasion. This is exactly what NET-A-PORTER did last night in London.  With a guestlist that read like a party for the Academy Awards, glam women sipped on champagne and margheritas while snacking on smoked salmon tartar, quails eggs and fresh burrata mozzarella.  Guests were also invited to pose for their own NET-A-PORTER homepage in the company’s new state of the art studios.  If you haven’t had a chance to see the new home of NET-A-PORTER you wouldn’t believe the fabulousness of the offices if I told you.  In fact, I have it on good authority that many of the women at last night’s event were taking notes on transforming their own offices to resemble the monochromatic heaven that Natalie has constructed at Westfield’s in London. 

Some pics of the glam squad in attendance:

10 interesting facts about Net-a-Porter….

1. Jimmy Choo was the first designer to team up with the site.

2. Net-a-Porter was launched in a former artist’s studio just off the King’s Road in London with only five members of staff.

3. Net-a-Porter stocks over 300 brands including everything from Alexander McQueen to Zac Posen.

4. It ships to 170 countries around the globe and offers same day delivery service in London and Manhattan.

5. The site attracts over 2 million views per month!

6. Last year Net-a-Porter launched a sister site called The Outnet which caters to an outlet shopper with the latest and greatest in designer discounts.

7. Natalie Massenet, the founder, once worked for Women’s Wear Daily in Los Angeles.

8. Net-a-Porter was originally meant to be called “What’s new pussycat” but the name was dropped as it was thought to be too risque. 

9. Natalie has been quoted several times as saying “if it rains at lunchtime I know it is going to be a big day”…referring to sales and the fact that women in London stay at their desks to shop if it is a miserable day outside!

10. Last year Net-a-Porter was purchased by Richemont…but never fear, Natalie remains at the helm!

Ten classic pieces that will see you through the next ten years:

Halston Heritage Satin-jersey halterneck gown

Yves Saint Laurent Chyc Large Flap shoulder bag

Vince Draped shearling jacket

Aurélie Bidermann 18-karat gold-dipped swan feather necklace

Givenchy Stocking-detailed suede ankle boots

Anya Hindmarch Newspapers and Magazines tote

MiH Jeans New York low-rise bootcut jeans

Ray-Ban Classic aviator sunglasses

Valentino Rosette-detailed wool-crepe dress

J.Crew Wool blazer

Happy B-day to all at Net-a-Porter and thank you again for everything!


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