The Great London Blow Dry: Test 2 – Cobella at Selfridges

Now THAT, people, was a blow dry.  I guess I should start from the very beginning…where the magic really starts – with the madame in charge of PR.  Cobella has a gem. If you are a regular follower of the blog you know I rate PRs pretty harshly.  I can’t say one bad word about this lovely lady!  Keep a hold, Cobella, as she’ll get snatched up by another company as good PRs are few and far between these days.  Ok, I’m getting off topic. Back to the blow dry. 

My appointment was for Saturday morning at 11am.  The day kicked off to a bad start as I had only woken up at 10:30 (after a rather harsh night on the tiles).  I called into Cobella and explained I was running about 15 minutes late and they were fabulously sympathetic and told me they’d be there so to take my time.  You have to love a receptionist that is understanding about a killer hangover.  

I rushed into Selfridges at 11:05 and approached the escalator on the ground floor. As I approach my heart took over from my head and instead of getting on the escalator I heard the Chanel boutique whispering my name from behind me. I had to stop in and say hello to my Cocoon bag. After a moment of prayer in front of the sacred puffy bag I pulled myself together and sprinted towards the first floor.  You see, this is the problem with having a salon in Selfridges. You can never just go straight to your appointment.  There are too many temptations.  If anyone manages to go straight to the third floor for your treatments I would be terribly amazed and in awe of your willpower.  

The staff at Cobella were all smiles when I walked through the front door.  I know from several inside sources that Cobella at Selfridges caters to the hair and body needs of some of the wealthiest individuals in London.  I wasn’t sure what to expect on a level of service as sometimes the snootier your clientele the snobier the staff!  Certainly not the case at Cobella.  I was offered Tea, Coffee or water (with an option of still or sparking) and taken to my plush leather chair where I would await the arrival of my top stylist for the morning. 

The man responsible for looking after my luscious locks was Lewis.  Lewis, oh Lewis.  Where do I start? I was in love from the moment he approached my chair. If you could see someone’s aura I swear Lewis would have nothing but happy, shiny rainbows come out around him (and not just because he is an absolutely gorgeous gay man).  Louis is happiness personified.  Now, happiness does not necessarily a good blow dry make. So, dear reader you are not to worry as I was not so charmed as to forget I was there on a mission.

Lewis called over his assistant and I was lead back to a room of tranquility where my hair was shampooed, conditioner, treated with a special oil and given a complimentary shiatsu head massage that was so nice i feel asleep in the chair.  I’d say they were off to a rip-roaring start!  When I came back to sit in front of Lewis I was asked what sort of blow dry I wanted.  I said, quite confidently, “I want to look like a rich bitch.”  Lewis laughed and then became serious for all of two seconds while he seemed to ponder on what the best approach would be.  Then he was off like a rocket.  

I will say I always feel sorry for anyone that has to blow dry my hair as I have so much of it! I always dread getting a stylist that is so miserable you would rather eat your big toe than talk to them for an entire hour. You know the type I mean…the one that asks ridiculous questions to pass the time and then doesn’t even listen to your answers.  Annoying!  Lewis was the polar opposite.  The hour flew by as we were chatting as if we were long lost clubbing buddies. He also filled me in on some very useful info about the ins and outs of Selfridges and Cobella.  For example…did you know that Cobella gives weekly complimentary blow drys to the personal stylists for Selfridges?  How awesome is that? Brilliant idea! I think I might look into a job swap! We also talked boyfriends, dogs, furniture, clubbing and so many other things that I amazed at how fabulous a multi-tasker he is! The true moment of amazement came, however, when my look was revealed.  Lewis had taken a hung-over messy young lady from North London and turned me into a millionairess who’s biggest worry was where to lunch that afternoon.  I could not have been more pleased with the outcome.  Thank you to Louis and all the wonderful staff at Cobella for making me feel right at home!

Rating: 10 out of 10. I can’t honestly think of one thing I would have done better. They’d thought of everything!

Contact: Call and make an appointment now for a special occasion or just a standard blow-dry. I highly recommend Lewis. Tell him FFG sent you and you might just get a hug from the cutie pie!

0207 491 1562

Cobella website


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