Giorgio Armani gives us “Frames of Life”

I just love how we are all talking more about the ads that are going into the September magazines more than the actual editorials. Shows who runs the business of fashion really! Anyway, the latest announcement comes from Giorgio Armani. In the September issues expect to see a full campaign devoted to Giorgio’s “Frames of Life.” It’s a perfect play on words for the campaign as the shots used are frames of life happening in real time. Kelly Rippy and Marta Berzhalna were shot applying lipstick, taking a bath and shaving by the famed photographer Serge Guerand. However wonderful the images may be, are these spectacles you would purchase and wear?


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