G-Star Raw makes playing chess cool again

As a former member of the chess club (I was 10) I have been waiting for the comeback of the real cool kids…the silent geniuses that sit in front of checkered boards and strategize world dominance.  Now G-Star Raw has started the climb for the Chess Kids to conquer the fashion world. They have featured Magnus Carlsen, said to be the greatest chess player of our time, in their new ads alongside Liv Tyler. This is also in promotion of the RAW World Chess Challenge with G-Star are hosting at The Cooper Square Hotel in New York City on September 10th 2010. G-star has invited everyone in the world to play Magnus Carlsen, together at once, live on the internet.  Rock on Chess kids….you’re just one pair of G-Star Raw Jeans away from winning us all over!


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