Forever 21 announces first designer collaboration

It’s all the rage on the high street…partnering with an established and respected name for new fab designer clothing at high street prices.  The public queue for days for Target and H&M launches with figures such as Stella McCartney, Karl Lagerfeld, Zac Posen and the list goes on and on.  We have become a group of shoppers that love cheap thrills when we can get them.  Forever 21 has finally caught on to the trend! This morning, the new collaboration between Forever 21 and famed L.A. designer Brian Lichtenberg was officially announced. Who, you ask, is Brian Lichtenberg? Well, you may be familiar with this gentleman and his caution-tape “dress” he made for Lady Gaga in her “Telephone” video.  He has also made dresses for Kim Kardashian, Paris Hilton, Lindsay Lohan and Kristin Cavalleri.

On August 13, 2010, the top 200 Forever 21 stores will feature the new Brian Lichtenberg/Forever 21 line.  There will be nine pieces and only one price: $14.80 each.  That is damn cheap. In fact, I think that is the cheapest we have ever seen for a design collaboration! 

“It is going to be for the customer that is younger and has seen my work on celebrities and musicians, but doesn’t have the money to plunk down for my main line,” Brian Lichtenberg told WWD. “This is definitely going to be a great opportunity to be on a more global scale.”


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