Nearly every beauty blog I follow has this morning posted their feelings on the MAC/Rodarte PR nightmare…
Let me give you the background in case you haven’t heard what this whole mess is about.
MAC and Rodarte teamed up to design a collection of makeup together. The line was inspired by the Mulleavy sisters’ trip through Mexico and South Texas. All fine and good so far. In their travels they visited Juarez, Mexico. Anyone that is familiar with this area will know that Juarez is “the most violent zone in the world outside of declared war zones (source).” It’s also known for it’s horrible conditions for factory workers in which people are kept awake all day and night in order to make enough money to feed their families. Of course the PRs of MAC and Rodarte weren’t thinking when they allowed a statement to be released that this was the inspiration for the “ghostlike” makeup. Oh, some people have so much to learn about how public relations works! To make matters worse, they actually named one of their Nail Lacquers “Juarez.”
MAC gave the following Statement in response to the blog attacks:
We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.
Rodarte also provided a response:
Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.
Just another story of the power of blogs these days…and a warning to PRs that mistakes are picked up a lot faster than they used to be…so be extra careful!