Last Thursday the London party circuit was all a flutter over who was and who wasn’t invited to the Acne Store Launch on Dover Street. The festivities began at 7pm at number 13 and carried on into the wee hours in celebration of the new Swedish outlet in the UK. Even the four storey building could not accomodate all of the people that wished to swig and swagger with the hottest new label in town. There was a queue outside for most of the evening and several individuals were left outside to look in on a party that was swinging out of control…in a very dignified British sort of way of course. Guests drank champagne and a Swedish staple – Absolut Vodka. Scandanavian canapes were passed around the room and wolfed down by anyone that wasn’t a supermodel. There was even a live concert held on a pale yellow baby grand piano! If you weren’t on that floor you were treated to music from various DJs as you wondered in and out of retail spaces and outdoor living areas. The store itself is a playground for a retail fanatic!
Welcome to London, Acne! We’re looking forward to seeing you again at London Fashion Week for an offering that I am sure will all have us stuck to the edge of our seats!