Robin Domeniconi: Elle’s new Senior Vice President and Chief Brand Officer

WWD have just announced that Elle have named their new Senior VP and Chief Brand Officer. And the winner is… Robin Domeniconi, the Microsoft VP of advertising, marketing and publishing. Robin will join the team on July 5th!

This is not Robin’s first run with a magazine…check out this track record, as quoted from her profile at Microsoft:

A savvy business leader with a 20-year track record of driving change and achieving success across multiple business functions, Domeniconi was named one of Advertising Age’s 2009 Women to Watch. She joined Microsoft from Avista Capital Partners, where she served as a senior adviser in the media and digital space, helping to source and evaluate media opportunities.


Before that, Domeniconi spent eight years at Time Inc., rising to president of the Time Inc. Media Group, where she was responsible for all corporate sales and marketing efforts for Time Inc.’s more than 145 media brands across multiple platforms, including print and online. She also oversaw such areas as research, custom publishing and Media Networks, Inc.


Domeniconi was named president of the Time Inc. Media Group after a highly successful stint as president and publisher of Real Simple, which she joined prior to its launch in April 2000 and helped develop into one of the most powerful, award-winning brands in media–expanding into multiple platforms including television, satellite radio, newspaper syndication, books, international editions and branded products.


The magazine quadrupled its circulation, consistently increased advertising pages and in only five years became one of Time Inc.’s most profitable titles. During Domeniconi’s tenure at Real Simple, the magazine was named to the top spot on Adweek’s “Hot List” (2004 and 2005) and named 2002 Magazine of the Year by Advertising Age.  Domeniconi received Adweek’s Executive Team of the Year honor in 2003, and in 2004, Media Industry Newsletter named her one of its 21 Most Intriguing People in Media.


Domeniconi came to Time Inc. after five years at Meredith Corporation, where she was publisher of Country Home and Country Gardens. Prior to that, she was publisher of Golf for Women and previously held positions as associate publisher/advertising director at Art & Antiques, and sales manager for Communities Magazine.


In addition to her role at Microsoft, Domeniconi is on the board of directors at InvestorPlace Media, Thompson Publishing, MSNBC and the Stephen Gaynor School. In the past, she has served on the boards of the Minneapolis Star Tribune and IWCO.


Domeniconi was born and raised in Jacksonville, Florida, and holds a Bachelor of Arts in journalism from the University of Florida. She lives in New York City with her son, Luca.

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