WWD reports this morning that Nancy Gonzalez is expanding to embrace the other side of fashion – men! The new line is expected to launch exclusively in Bergdorf Goodman and Neiman Marcus at Christmas 2010. The name of the new line….well the President of the brand and son of the founder, Santiago Gonzalez, said it best… “No guy wants to carry a bag called Nancy.” How very very true, although I’ve seen a few that have tried down in Soho. So the new name of the men’s line will be named after the current President instead – Santiago Gonzalez! This is not the first time we have seen men’s bags from Nancy Gonzalez. Harrods carried men’s bags from Nancy Gonzalez and Marigay McKee, the fashion director at Harrods, suggested a name change would be just the thing the brand needs to see sales jump with men. She is a wise one!
Santiago had this to say on the new line, which will range in price from $125 to $6,450:
They can’t look ostentatious. Men’s accessories must be an exercise in restraint”