Hermes opens massive store in Chicago

Last week, Chicago saw an opening like it has never seen before.  Hermes opened its new 7,000 square foot store on the corner of Oak and Rush Streets to a guestlist of 400, each entertained by singer and stilt-walkers and treated to Champagne which they sipped from $250 Saint Louis crystal flutes.  

It’s no surprise that Hermes would throw such an elaborate opening party in Chicago as this is one of Hermes’ strongest market for ready-to-wear. They’ve had a presence in the city since 1989 but this definitely takes the game to a new level! The new store is over twice the size of the former Hermes location in Chicago and is actually located on the same site as Chicago’s old Barney’s store. Hermes took the most prominent corner of the former store and made it their own! Pure genius, if you ask me, as it’s a location luxury shoppers are already accustomed to visiting.

Robert Chavez had this to say on the opening:

It’s been a terrific market for us, and over the last five years the business here has been growing significantly. We knew our lease was coming up, and we wanted a new location that would make a statement.

We can’t wait to visit the new store in the Windy City!

source: wwd

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