H & M Hennes & Mauritz AB has signed a contract to open its first store in Turkey. The store will be located in the Forum Istanbul, one of the largest shopping centres in Turkey.
The store has a sales area of approximately 2,300 square metres and the opening is planned for November 2010.
“We are very pleased to open our first store in Turkey. It is an interesting market with a large, young and fashion-conscious population, which offers great potential for future expansion. Since long, we have business relations with Turkey through our production office. Now we are looking forward to offering customers in Turkey fashion and quality at the best price”, says Karl-Johan Persson, CEO of H&M.