On July 15th Fresh will launch a trio of fragrances inspired by the movie “Eat, Pray, Love” starring Julia Roberts. The scents will be available one month ahead of the release of the motion picture and will no doubt be a big hit!
“We have been working for the past 18 months on several new directions for the brand,”Jean-Marc Plisson, chief executive officer of Fresh Inc. at LVMH Perfumes & Cosmetics North America, told WWD. “We used to be a very fragmented brand with lots of great, but unrelated, products in the eyes of the consumer. One of our key strategies has been to create lifestyle items that you get excited about in-store. In beauty, we have to find ways that give interest to the customer to see you and feel good about it. With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience.”
Eat has top notes of Italian lemon, basil and bergamot; a heart of plum, red current and rose, and a drydown of caramel, meringue and vanilla. Pray has top notes of elemi, pink pepper and juniper berry; middle notes of incense, peony and rose, and a drydown of patchouli, amber and musk. Love has top notes of bergamot, red currant and mango blossom; a heart of tiare and dewy jasmine, and a drydown of sandalwood, vetiver and velvet amber.
Each scent will cost $32 a bottle and there will also be candles available at $45 each. Will you be purchasing?