Daisy Dares You launches The Music Tee with exclusive performance at Selfridges


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To celebrate the UK launch of The Music Tee (info below), Daisy Dares You will be treating fans to an intimate performance at Selfridges where she will reveal her new Daisy Dares You Music Tee.  Featuring bespoke artwork on the front and full track list on the back, The Music Tee will include an exclusive pre-release of her upcoming album, Rush.

Performing on Wednesday 9th June at 6pm at Selfridges 3rd Central, Daisy Dares You will follow her set with an exclusive ‘silent disco’ in store.

The Music Tee is a new product line that combines digital music and t-shirt fashion in one eye and ear-catching package.  It offers music in a new format, while simultaneously emphasizing “album art” as an emotionally compelling part of the experience. Each shirt comes with a unique code that can be used to download a digital copy of the album or track list associated with that Music Tee online at www.themusictee.com

Already a huge hit state-side with a dedicated fanbase, The Music Tee boasts over fifty artist collaborations including Amanda Blank, The Plasticines, Mos Def and celebrity compilations from the likes of Perez Hilton.

Uniting the worlds of music and fashion, The Music Tee updates your wardrobe and iPod collection at the same time and with festival season just round the corner is on track to be a big Summer season must-have.

 “The Music Tee has been a phenomenal success in the US by giving artists a new platform to distribute their music.  We continue to sign new major labels and content providers each day.  For the UK launch we wanted to introduce fresh artists and will be kicking off with The Daisy Dares You Music Tee arriving in June. We are excited about engaging music and fashion fans in the UK while continuing to grow our collection of compelling artists.” comments Jeremy Wineberg, President of The Music Tee.

“The Music Tee is a unique fashion concept that’s perfect for the summertime. Band tees have long been a wardrobe essential and the idea brings an interesting update to a modern style classic.“  says Selfridges Contemporary Buying Manager, Gary Edgley.

The Daisy Dares You Music Tee will go on sale June 9th at Selfridgesand online at www.themusictee.com. Selfridges will also be stocking The Music Tees for The Plastiscines, Devendra Banhart, Monsters of Folk, Perez Hilton and Sliimy. Prices from £55.

For further information go to www.themusictee.com/news


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