Alexa Chung, the new face of Lacoste

This has been a great twelve months for Alexa Chung. She’s modelled for Pepe Jeans, created a line for Madewell, starred in an MTV show, starred in UK TV show and had a Mulberry bag named after her that has sold out around the world. She’s pretty much at the top of her fashion game. Well, just when you thought it couldn’t get any better WWD reports that Alexa is the new face of Lacoste‘s newest female fragrance. Congrats, Alexa! We’re very much looking forward to seeing the campaign which no doubt will be out just on time for the September glossy issues….?


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