Selfridges debut Virtual watch showroom for display windows

Everything’s virtual these days. Mostly it’s annoying as nothing can replace the smell of new leather or plastic packaging. But sometimes the developments are so cool we just can’t ignore them. Take Tissot, for example. They have created a programme by which a camera will recognize a paper watch on your wrist and automatically place a newwatch from Tissot over the paper so that you can visualize what you would look like in the latest styles (not sure if that really makes sense how we wrote that so watch the video for correct details).

If you are dying to try this new bit of technology head over to Selfridges on Oxford Street to have a go!

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