The woman who transformed modern day shopping: Natalie Massenet

Natalie Massenet is a legend in her own right! She has transformed the way in which all women around the globe shop on a daily basis. If you haven’t heard of Net-A-Porter or The Outnet you need to seriously question whether or not you know fashion at all. Both websites have made it possible to shop designer labels without ever leaving your couch or office chair. On those days when you need a Pucci dress for an event but can’t be asked to walk out into the London rain and battle with the crowds on Oxford Street all that is required is a computer, internet connection and a credit card. And just like that a package arrives on your door (same day in the big cities)!

So what does the woman with access to the world’s largest closet wear out and about on a daily basis? We have provided but a brief snapshot of what Ms. Massenet wears out of the house. She is today’s definition of a refined lady. She dresses in gorgeous classic pieces with trendy twists to keep her look up to date. She is, afterall, the name behind the greatest invention for fashion since stiletto heels and so must always be the picture of perfection. And now that she is £50 million wealthier (after the sale of Net-A-Porter to Richemont), the world is her oyster. We can only imagine what her wardrobe must look like. Natalie, you are our style icon!


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