A sale is a sale…we should all be used to disappointment by now…: The Outnet controversy

None of us at FFG got anything in the Outnet Sale. Are we upset? No, we aren’t in the slightest. We have been around long enough to know that bargains come and go. Sometimes you get lucky and other times you don’t. It doesn’t make it any less fun. We still love the thrill of trying to get the bargain and we harbour no ill feelings at all towards The Outnet for their $1 sale yesterday. However, it seems women all over the world are not as forgiving and The Outnet was inundated with comments about their lack of preparation for such a sale. Come on, people. Find something better to do with your time than complain after the fact. You didn’t get the $3,450 Marchesa Dress for $1. Stuff happens…the world has not ended.

However, because the Outnet is the ultimate in customer service they responded, like the well bred ladies they are, with the following message (this was forwarded to me from one of the lovely PRs at Outnet who took the time to apologize for the situation even though no apology was needed):

“Hello everyone, I am Stephanie, Director of theOutnet.  I wanted to personally say that we have been listening to all your comments.  First and most importantly, I want to say sorry for the frustrating experience that many of you had. You have shown incredible interest in our site today and we do not take that lightly. Clearly, while we were prepared for the volume of traffic the sale would deliver, in some markets, the UK mainly, we were overwhelmed by the speed at which you came to the site this morning. This remarkable volume –up to 9 orders a second – led the site to crash for many of you, and I want to say that we are very sorry to all those who didn’t get to buy anything at the sale, but delighted for the thousands of lucky ones amongst you that did walk away with a £1/$1 bargain from theOutnet. We want to thank all of you for being part of our first year celebrations.  With each event we are working hard to fix issues that arise, and want to say that we fully intend to offer you further bargain shopping opportunities in the future. Thank you again, Stephanie”



Record sell out at theOutnet.com’s

£1/$1 First Birthday pop-up sale

Friday, April 16th 2010 –– theOutnet.com’s first birthday pop-up sale launched today internationally at 07:24 GMT and in the United States a separate sale with new $1 stock went live at 06:45 EST.   Thousands of designer items from the world’s top fashion brands went on sale for just £1 or $1.  Due to the unprecedented speed of the demand, everything sold out within hours – the fastest sale event of its kind on the site since launch. 

Products were limited to one per person to ensure as many customers could be given the chance to snap up a designer item at an unbelievable price.  Thousands of people walked away with huge bargains.

Stephanie Phair, Director of theOutnet says:  “We are thrilled that there are so many people excited about what we are doing on theOutnet. Whilst we were prepared for the volume of traffic the sale would deliver, we were overwhelmed by the speed at which people came to the site this morning. This remarkable volume – up to 9 orders a second – led the site to crash in some markets and I want to say that we are very sorry to all those disappointed people who didn’t get to buy anything at the sale, but delighted for all of those who did. Thousands of happy Outnet customers walked away with once-in-a-lifetime bargains for £1 or $1. We want to thank everyone for being part of our first year celebrations and with each event we are working hard to fix issues that arise so we can serve you better and continue to offer amazing bargain shopping opportunities.”


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