Ok let’s do a brief comparison study. First, I want you to watch this Victoria’s Secret ad that has aired national television in the USA…take a moment and study it (invite your boyfriend into the room too as he will get a real kick out of it):
Now watch this advert. Tell me if you think this is sexier or more provocative than the video you just watched?
Some folks thought it was definitely too much for the American people! Who are those people – ABC and FOX. What a surprise. They apparently wouldn’t air the ad without some serious tweeking. Why do women have a problem with their bodies? Well big news agencies…it might be because you are constantly telling us to starve ourselves! Why not show pictures of a busty woman? It might make that girl next door feel a little better about herself. And you know what? There is proof that high self esteem helps keep young girls and women in good health, fit and motivated to participate in life! So actually you’re helping the girl who might have an extra spare tire or two inadvertently! Ok, sorry, I’ve had my little rant now but I am just so sick of hypocrisy in the world.
Anyway, Here’s What Lane Bryant’s Blog “Inside Curve” had to say:
It appears that ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks.
ABC refused to show the commercial during “Dancing with the Stars” without restricting our airtime to the final moments of the show. Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all during what they call “prime time.”
We knew the ads were sexy, but they are not salacious.Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model.What we didn’t know was that the networks, which regularly run Victoria’s Secret and Playtex advertising on the very shows from which we’re restricted, would object to a different view of beauty.If Victoria’s Secret and Playtex can run ads at any time during the 9pm to 10pm hour, why is Lane Bryant restricted only to the final 10 minutes?
While it’s no secret that Victoria’s Secret “The Nakeds” ads are prancing around on major networks leaving little to the imagination, steaming up t.v. screens and baring nearly everything but their souls, our sultry siren who shows sophisticated sass is somehow deemed inappropriate. The network exclaimed, she has “too much cleavage”Gasp!
Does that make sense to you?It doesn’t to us either.
Does this smack of a double standard?Yep. It does to us, too.