Presenting The Fabulous Sketchbook Pop-Up Shop


For the past 48 hours we have followed the building of new Sketchbook Pop-up Shop with great enthusiasm. We weren’t the only ones either. Thousands of followers on Twitter and via the Sketchbook blog were able to view pictures of artists at work  painting, creating and generally turning a boring old shop into a design mecca.  What a fabulous way to celebrate 50 years of fashion and music in the Newburgh Quarter of Carnaby and truly no other group of individuals could have done it better.

For those that aren’t familiar with the magazine, Sketchbook, it’s time to wake up and smell the fashion roses! This is the future. We are witnessing change and Sketchbook is guiding the way. Vogue, who? Elle, isn’t that just a French pronoun? Sketchbook gives us what is happening right now in OUR world…not in a photoshopped virtual reality. They are a quarterly publication with a print run of 10,000. They aren’t about making money. They are about making magic. They offer so much to young readers in the form of inspiration and guidance. They send a message that says, “we have a voice too, so let’s use it.” Sketchbook, if you haven’t figured it out yet, we love you guys!

So why a Pop-Up shop? Well Sketchbook is choosing to channel its own success in the world of fashion onto young creatives who are just starting out in this rather competitve marketplace. From the 31st of March through to the 19th of April Sketchbook will provide workshops and lectures aimed at youngsters who want advice from some of the best in the business. And here’s the truly awesome part…

As you know, Sketchbook is what it is today because of the fabulous internet fashionistas.  They realize the importance of reaching out and they’ve clearly demonstrated their grasp on social media. So what’s the awesome part? If you can’t attend the workshops and lectures in person, you can view them all live online. Hello, gorgeous! 

Guest speakers will include Susie Bubble (seen on the cover of the first issue of Sketchbook to the left), bloggers Leon Bailey Green and Style Salvage Steve, fashion designers Maria Francesca Pepe, Yan To and Ara Jo, editor of TWIN Magazine Becky Smith, founder of luxury e-commerce site Dia Boutique, Rasha Khouri and many more.

Discussion Panels include:
Explore the differences, benefits, and drawbacks of print and online publications. Confirmed guests include blogger Susie Bubble.
Come in and learn what sets online-only stores apart from the
in-store.  Confirmed guests include Founder of online store Dia Boutique, Rasha Khouri.
How can bloggers build a relationship with brands, while maintaining their integrity and credibility as a blogger. Confirmed guests include blogger Leon Bailey Green. 

Since the shop is actually a shop, there will also be limited edition prints, illustrations and one-off art pieces on sale throughout the three week time period. There are some absolute gems available. We’ve featured pictures of a few of the initial prints displayed herewith. And for all you young artists who dream of one day designing the cover of a magazine…it’s time to make your dream a reality. Sketchbook will run a competition throughout the three weeks looking for the next front cover of their magazine. So get in there, show them your goods and make us proud! We love spotting new talent and we’d love to see some young gun on a future cover.

Oh and there will also be live bands playing every Sunday in the shop!

Shop Details:

10 Newburgh Street, Carnaby, London W1F 7RN.

Wednesday 31st March – Monday 19th April 2010
Monday to Saturday: 10am-7pm, Sundays: 12noon-6pm

To reserve seats or request more information please contact:


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