Always so comfortable and simultaneously chic. How does Sonia Rykiel do it? Any other designer or individual trying to achieve the same look would most likely come out looking like a gypsy but Rykiel has the talent to make messy look rich! Many in the world might have been expecting a bright line from Rykiel this season after seeing the intense colour combinations she used for her recently released line the high street store, H&M. However, Rykiel’s colours were earthy and warm and make for an easy on the eye appearance.