Louis Vuitton is suing Hyundai for using brand without permission in superbowl commercial

Watch the video above and see what you think.
Read more about the dispute on NY Daily News.

Frankly, I think it was a bit cheeky of Hyundai to use the Louis Vuitton basketball in their ad without expressed permission from the big wigs at LVMH.  It is a dangerous game you choose to play when you do cut corners like this, Hyundai. Granted, it’s good advertising for Louis Vuitton but it is always important for a brand to be in as much control of their image as is possible and this sort of activity from another brand blows that concept away completely.  Tisk, Tisk, is all I can say….watch this space and we’ll report back on what happens in, or out, of court.

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