We knew it was only a matter of time…

This morning we posted a snippet about the prices paid by designers to have celebrities front row at their catwalks…and now the backlash begins against Fashionista, where the information originated.

Abe Gurko wrote on his blog, I mean What:

“I was just reading through the list on fashionista.com about what fashion brands will pay to sit front row during New York Fashion Week. What a crock of hooey. Let me start by saying that part of my business is orchestrating front row talent for assorted companies and none of what they are reporting is true. What I think fashionista.com did was call a slew of garden variety talent agents and received generic quotes. One thing you learn about casting a front row is…never call agents. They love throwing out ridiculous nilly-willy high prices. And that does not even get you anywhere near guaranteeing the talent. Booking talent for front row or any other event or project is not as cut and dry as buying something online. There is no Celebrity Ebay. Sure, people think we have celebrities chilling on ice, that you crack them off one by one when you need to spice up an event, or dazzle the press. But it is a far more complicated process, one that takes years of cultivating relationships. There is much navigating the waters of publicists with agendas, managers with different agendas and the talent, who usually are the nicest people, but the handlers make you think otherwise. Stressful? Sure. What isn’t during Fashion Week?”


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