Madewell by Alexa Chung launch at the Bowery Hotel, New York

Sadly, we weren’t too impressed with the first showing of the Madewell by Alexa Chung Collection. Alexa Chung’s style was definitely reflected in the line, there is no doubt about that. But we find the same problem with this clothing as we do with Erin Wasson’s Collection – it works for the one person but doesn’t translate well for the masses.  There is one accessory, however, that we will be snapping up in a jiffy – the anchor belt! We’ll review the line again once it is available to buy online.  But for now we are left sadly disappointed by the first viewing.

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