Ok, first of all you have to give PETA Europe some credit for this advertisement. It will grab the attention of any person walking down the street as it isn’t something you see everyday, that’s for sure. However, does anyone really believe that not eating meat will save men from developing moobs? Doubtful. Maybe someone should tell men with moobs that beer, crisps, chips and sugary foods are a bad idea. Protein is part of a healthy everyday diet. Good advert, bad message.Face the real problem and lose weight in a healthy way. Or better yet, just go visit your local plastic surgeon (kidding of course).