Versace closes USA press office

It’s a sad day for the Versace Press team in the US of A…following the announcement that Karl Lagerfeld has downsized his press team, we have just received word that Versace has closed down their press office in the USA entirely.  Apparently outsourcing their PR is a better option. I’m not really sure that is the best way forward for the company as they will now sit alongside rival brands that are represented by the same firm. Isn’t always a better idea to have people 100% devoted to your interests and your interests alone? Scary times…makes me a bit sick to my stomach, working in PR myself. Communications is the most important department for any company and yet it always seems to be the first cut when downsizing happens…someone explain this to me!

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