ASOS launches new plus size division online

ASOS has just launched a new section of the website for full figured ladies, sizzed 20-26. It’s called “Curve“. Very diplomatic indeed. So we’re off to a good start with the name. Now let’s have a look at whether or not they dress curvy women in tents or in fashionable clothing to accentuate the curves.
I suppose it is a step in the right direction as their clothing is at least on trend. But one thing is for sure….you can tell when the model likes the outfit she’s wearing. In the catwalk videos online the model is very reserved and walks awkwardly in outfits that, let’s face it, look miserable. But in the outfits that work and really form flatter she walks with a bit of a swagger! I do have to be honest and say one thing though. I don’t really like the model they have chosen to launch the range with. She looks almost upset to be modeling. There are plenty of gorgeous new plus size division models that would have killed for this gig…try and look happy you got it, lady!
Bring on the model search….roll the montage lads!

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