No one is even paying attention to the jeans (not to mention the fact they are horrible stonewash which should never have been an ok-ed style to begin with). I know that sex sells but this is getting a bit ridiculous. Whereas Eva has previously appeared topless and slippery looking in Calvin’s ads at least there have been full views of the jeans she was wearing. The product on display here is Eva…in the buff. Smart marketing campaign? Only time will tell. For now, I can tell you there are a lot of men with their eyes glued as they pass the billboards in Times Square.